American Girl, Inc.
American Girl is one of the nation's top direct marketers, children's publishers, and experiential retailers. American Girl's mission is to celebrate girls. Our age-appropriate, beautifully made books and playthings foster girls' individuality, intellectual curiosity, and imagination.
American Girl was established as Pleasant Company in 1985 by founder Pleasant T. Rowland, a former educator and publisher of educational materials. She created the American Girl brand as a way to educate and entertain girls with quality books, dolls, and toys that integrate learning and play experiences while emphasizing important traditional values. Since that time, American Girl has become one of the nation's most respected brands and has earned the loyal following of millions of girls and the praise and trust of parents and educators.
Mattel, Inc., the world's leading toy maker, acquired the American Girl business in 1998. The company continues to operate as an independent subsidiary out of its main headquarters in Middleton, Wisconsin. In July 2000, Ellen L. Brothers succeeded Pleasant T. Rowland as president of American Girl and executive vice president of Mattel. Ms. Brothers also currently serves on Mattel's management committee.
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