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Social Media Manager
Job Opportunity at
Posted on Dec 4
+1 (617) 451-5170
Social Media Manager
The Social Media Manager is responsible for defining and driving the company’s social media strategy, developing brand awareness, growing and protecting our reputation, creating earned and owned campaign experiences, encouraging engagement and understanding in key priority areas and initiatives and driving community engagement among our key audiences and stakeholders. This role coordinates with the internal Marketing, Communications and PR teams to support their respective missions, ensuring consistency in voice and cultivating influential social media presence.
Drive collaboration and integration of social media into communications strategies and practices across the company
Implement the social media strategy, coordinating with stakeholders across the company to ensure effectiveness and encouraging / educating adoption of relevant social media techniques
Define social media strategy and activation for reputational and thought leadership communications
Work with the digital team and agencies to ensure social media tools are implemented effectively and strategically across platforms
Manage strategic social media efforts and day-to-day activities across a team. Team duties include online advocacy, writing editorial, community-outreach efforts, training, governance, promotions, issues monitoring, channel and campaign measurement etc.
Manage presence in social networking sites including Facebook, Twitter, YouTube, LinkedIn, SlideShare, Instagram and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
Lead advocacy and reputation management for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Facilitate employee engagement with social influencers.
Manage communications on social channels when crisis situations originate in social media or spill into social media.
Manage an internal training and outreach program and build an active brand ambassador network to spread the word about the company on social channels.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns
Provide detailed analysis and regularly feedback insights gained from social media monitoring to optimize campaigns as well as provide business insight for management on both social effectiveness, impacts and business relevance
Monitor trends in social media tools, practices and applications
Coordinate global deployment by providing governance, guidelines, and consultation of international social communication efforts. Establishing brand consistency and amplifying efforts.
Strong project management / organizational skills and staff / resource planning skills - balancing project and business priorities and workload across small team
In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Youtube, Twitter, LinkedIn etc.) and how they can be deployed in different scenarios
Knowledge of vendor provided tools and platforms for effective targeting, community management and measurement
xperience in community management and direct customer interaction
Ability to effectively persuade, educate and communicate information and ideas in written and verbal format, and build and maintain strategic relationships
Team player, with the confidence to take the lead and guide other departments when necessary
Good technical understanding and can pick up new tools quickly
Have a good knowledge of principles of SEO
Public relations, Marketing, Sales, Community Management experience, a plus
8+ years of experience in Interactive Communications, Social Media Management, Social Media Public Relations, Online Content Management, Communities or Customer Support Programs (4+ specifically in social media area)
Strong writing, free of jargon, by target audience, channel
Handle multiple projects simultaneously while staying on deadline
Balance communications and technology to define project needs and technical requirements
Use good judgment and balance the desires of online communities with corporate objectives
Clearly demonstrate creativity and show immersion in social media
Agency experience or relevant experience managing agencies
Maintain a consistently strong attention to detail in all communications
A self-starter and innovator who loves running with things while keeping key stakeholders updated on progress, opportunities and issues
Spends ample time online and stay up-do-date on what’s new, innovative and useful.
Remains constructively dissatisfied - never resting on your past successes.
General Requirements and Competencies
Develops and manages online and social media projects from start to finish
Uses effective project management to stay on time and on budget
Applies technology knowledge and provides project scope / documentation requirements
Solicits and gathers information from stakeholders, agencies, customers, etc.
Analyzes metrics for online projects and social media channels
Applies knowledge of technology industry, trends, and best practices
Bachelor's Degree – Journalism, Communications, Public Relations, Marketing, Media or English Preferred
Authorized to Work in the U.S.
Must be immediately authorized to work for any U.S. Employer
Equal Opportunity Employer
Local candidates encouraged to apply
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